Saturday Night Lights

Saturday Night Lights (SNL) is a citywide initiative offering free weekend sports and recreational activities for NYC youth, creating safe spaces that foster community and connection. To boost visibility and engagement, I developed a bold brand identity with athletic-inspired typography, vibrant visuals, and cohesive collateral — uniting the program’s presence across all boroughs and energizing youth participation citywide. I also created a demo website in adobe XD that we worked alongside NYPD to soft launch by recreating in wordpress.

Demo Website

Vision

Built a high-impact social media visual system for Saturday Night Lights using gritty textures, bold contrast, and sports-driven typography to reflect movement, excitement, and accessibility. The graphics were designed to feel energetic and youth-facing while maintaining a strong, recognizable identity across digital campaign touchpoints.

• Style Definition
• Visual identity
• Brand Identity
• Creative Direction
• Motion/Visual Reel
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