Shameela (est. 1995) is a creative strategist and multidisciplinary designer with a strong focus on brand identity, campaign design, and visual storytelling. She creates bold, community-centered work in New York City, and currently leads visual design, brand identity, and creative strategy at NYC’s Department of Youth & Community Development.
What’s there to know?
Currently based in New York City, I bring a community-driven perspective into everything I create. My work lives at the intersection of culture, public service, and design shaped by years of creating for youth-focused initiatives, citywide campaigns, and projects meant to actually connect with people, not just look good.
I’m passionate about building visuals that feel intentional, elevated, and human. Whether it’s developing a brand identity, creating campaign concepts, or transforming complicated information into something engaging and easily digestible, I love design that tells a story and leaves an impression.
Adobe Illustrator is one of my favorite tools and honestly where a lot of my creativity comes to life. Although I’m not an illustrator… I’m very much in a very committed relationship with Adobe Illustrator. I use it constantly to build identities, explore concepts, refine details, and turn ideas into polished visuals that feel both strategic and expressive.
A lot of my work is rooted in impact especially creating for communities that deserve to feel seen, represented, and inspired. I care deeply about thoughtful design, strong visual systems, and work that has both purpose and personality.