Denim Day Campaign

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Denim Day

Denim Day is a global movement that stands in solidarity with survivors of sexual violence while challenging harmful myths around consent and victim-blaming. Rooted in protest and collective action, the campaign encourages communities to spark conversations, promote accountability, and create safer, more informed spaces for all.

For the NYC Department of Youth & Community Development, I developed a series of campaign materials, including flyers, social media assets, and a tri-fold brochure to support Denim Day programming and amplify its message across multiple touchpoints.

Scope

• Style Definition
• Visual identity
• Brand Identity
• Creative Direction

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