Denim Day
Denim Day is a global movement that stands in solidarity with survivors of sexual violence while challenging harmful myths around consent and victim-blaming. Rooted in protest and collective action, the campaign encourages communities to spark conversations, promote accountability, and create safer, more informed spaces for all.
For the NYC Department of Youth & Community Development, I developed a series of campaign materials, including flyers, social media assets, and a tri-fold brochure to support Denim Day programming and amplify its message across multiple touchpoints.
Vision
The visual style was created to feel welcoming, inclusive, and supportive, encouraging youth to participate and feel like their voices matter. The campaign highlights that every response and personal experience can help shape better programs and resources for young people across the city.
• Style Definition
• Visual identity
• Brand Identity
• Creative Direction
