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DYCD Branding 2025

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DYCD Branding

As Director of Visual Design + Brand Identity & Creative Strategy at NYC’s Department of Youth & Community Development (DYCD), I lead the development of bold, community-first branding that strengthens how the agency shows up across the city. My work spans large-scale environmental installations, program identities, mobile branding, and visual systems that make DYCD’s mission visible, accessible, and inspiring in the neighborhoods we serve. Through thoughtful design and strategic storytelling, I help transform public spaces and youth-focused programs into experiences that reflect the vibrancy, culture, and diversity of New York City

Credit

Designer – Shameela A. Ramprasad

• Concept
• Style Definition
• Brand Identity
• Environmental Design
• Brand Experience
 
Vanguard
• Wallpaper Wrap
• Van Wrap

Van Video
• Shazeed Mohammed

© 2025 Shameela A. Ramprasad - All Rights Reserved

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  • Projects
    • Youth Count
    • Saturday Night Lights
    • DYCD Branding 2025
    • Denim Day Campaign
    • MOERJ
  • About