DYCD Branding 2025 - Shameela Creative

DYCD Branding

As Director of Visual Design + Brand Identity & Creative Strategy at NYC’s Department of Youth & Community Development (DYCD), I lead the development of bold, community-first branding that strengthens how the agency shows up across the city. My work spans large-scale environmental installations, program identities, mobile branding, and visual systems that make DYCD’s mission visible, accessible, and inspiring in the neighborhoods we serve. Through thoughtful design and strategic storytelling, I help transform public spaces and youth-focused programs into experiences that reflect the vibrancy, culture, and diversity of New York City