SATURDAY NIGHT LIGHTS

Role: Graphic Designer • Visual Director

Design Elements

  • Concept
  • Style Definition
  • Brand Identity
  • Motion/Video Reel
  • Brand Experience
 

Saturday Night Lights (SNL) is a citywide initiative offering free weekend sports and recreational activities for NYC youth, creating safe spaces that foster community and connection. To boost visibility and engagement, I developed a bold brand identity with athletic-inspired typography, vibrant visuals, and cohesive collateral — uniting the program’s presence across all boroughs and energizing youth participation citywide. I also created a demo website in adobe XD that we worked alongside NYPD to soft launch by recreating in wordpress.

Demo Website
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