DYCD Branding

Role: Director of Visual Design, Brand Identity & Creative Strategy • Graphic Designer 

Credits

Designer – Shameela A. Ramprasad

  • Concept
  • Style Definition
  • Brand Identity
  • Enviormental Design
  • Brand Experience
 

Vanguard

  • Wallpaper Wrap
  • Van Wrap

Van Video

  • Shazeed Mohammed

As Director of Visual Design + Brand Identity & Creative Strategy at NYC’s Department of Youth & Community Development (DYCD), I lead the development of bold, community-first branding that strengthens how the agency shows up across the city. My work spans large-scale environmental installations, program identities, mobile branding, and visual systems that make DYCD’s mission visible, accessible, and inspiring in the neighborhoods we serve. Through thoughtful design and strategic storytelling, I help transform public spaces and youth-focused programs into experiences that reflect the vibrancy, culture, and diversity of New York City.

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