DeTour Saint Lucia

DeTour Saint Lucia is a new start-up tourism business, and I was hired to design the visuals that would bring the brand to life. I developed the complete visual identity system — including the logo, color palette, typography, and icons — to reflect the island’s vibrancy and culture. I also designed and built the website, created marketing collateral such as brochures, flyers, and social media templates, and established visual guidelines for photography and graphics. My role was to unify all design touchpoints into a cohesive, professional brand identity that captures the spirit of Saint Lucia and connects with travelers.