{"id":8703,"date":"2025-11-07T03:48:31","date_gmt":"2025-11-07T03:48:31","guid":{"rendered":"https:\/\/shameelaramprasad.com\/?page_id=8703"},"modified":"2026-05-15T04:02:12","modified_gmt":"2026-05-15T04:02:12","slug":"dycdbranding","status":"publish","type":"page","link":"https:\/\/shameelaramprasad.com\/index.php\/dycdbranding\/","title":{"rendered":"DYCD Branding 2025"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"8703\" class=\"elementor elementor-8703\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f6e8c41 e-con-full e-flex e-con e-parent\" data-id=\"f6e8c41\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f774388 elementor-widget elementor-widget-qi_addons_for_elementor_image_gallery\" data-id=\"f774388\" data-element_type=\"widget\" data-e-type=\"widget\" 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class=\"qodef-e-inner\">\n\t\t\t\t\t<a class=\"qodef-popup-item\" itemprop=\"image\" href=\"https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/09\/1719282067081.webp\" data-type=\"image\" data-fslightbox=\"gallery-197\">\n\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/09\/1719282067081.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/09\/1719282067081.webp 1920w, https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/09\/1719282067081-300x225.webp 300w, https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/09\/1719282067081-1024x768.webp 1024w, https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/09\/1719282067081-768x576.webp 768w, https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/09\/1719282067081-1536x1152.webp 1536w, https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/09\/1719282067081-600x450.webp 600w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t<\/a>\n\t\t\t<\/div>\n<\/div>\n<div class=\"qodef-e qodef-image-wrapper qodef-grid-item\">\n\t<div class=\"qodef-e-inner\">\n\t\t\t\t\t<a class=\"qodef-popup-item\" itemprop=\"image\" href=\"https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/09\/1719282067020.webp\" data-type=\"image\" data-fslightbox=\"gallery-197\">\n\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/09\/1719282067020.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/09\/1719282067020.webp 1920w, https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/09\/1719282067020-300x225.webp 300w, https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/09\/1719282067020-1024x768.webp 1024w, https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/09\/1719282067020-768x576.webp 768w, https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/09\/1719282067020-1536x1152.webp 1536w, https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/09\/1719282067020-600x450.webp 600w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t<\/a>\n\t\t\t<\/div>\n<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40133a8e e-con-full e-flex e-con e-parent\" data-id=\"40133a8e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-63118e07 e-con-full e-flex e-con e-child\" data-id=\"63118e07\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<h2 data-interaction-id=\"7b3275ee\" class=\"e-7b3275ee-88d22a0 e-heading-base\" data-e-type=\"widget\" data-id=\"7b3275ee\">DYCD Branding<\/h2>\n\t\t\t\t\t<p class=\"e-3f49ec96-068dc8d e-paragraph-base\" data-interaction-id=\"3f49ec96\" data-e-type=\"widget\" data-id=\"3f49ec96\">As Director of Visual Design + Brand Identity &amp; Creative Strategy at NYC\u2019s Department of Youth &amp; Community Development (DYCD), I lead the development of bold, community-first branding that strengthens how the agency shows up across the city. My work spans large-scale environmental installations, program identities, mobile branding, and visual systems that make DYCD\u2019s mission visible, accessible, and inspiring in the neighborhoods we serve. Through thoughtful design and strategic storytelling, I help transform public spaces and youth-focused programs into experiences that reflect the vibrancy, culture, and diversity of New York City<\/p>\n\t\t\t\t\t<p class=\"e-3eb73cc-c2f522b e-paragraph-base\" data-interaction-id=\"3eb73cc\" data-e-type=\"widget\" data-id=\"3eb73cc\">\u2022 Concept<br>\u2022 Style Definition<br>\u2022 Brand Identity<br>\u2022 Environmental Design<br>\u2022 Brand Experience<\/p>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-493c901f e-con-full e-flex e-con e-child\" data-id=\"493c901f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<h2 data-interaction-id=\"179cad6d\" class=\"e-179cad6d-813aa39 e-heading-base\" data-e-type=\"widget\" data-id=\"179cad6d\">Credit<\/h2>\n\t\t\t\t\t<p class=\"e-ddbda57-1069465 e-paragraph-base\" data-interaction-id=\"ddbda57\" data-e-type=\"widget\" data-id=\"ddbda57\"><strong id=\"e-mp6e4ykq-q7dthtr\">Designer<\/strong><br>\u2022 Shameela A. Ramprasad<br>&nbsp;<br><strong id=\"e-mp6e4ykq-6sduhrd\">Vanguard<\/strong><br>\u2022 Wallpaper Wrap<br>\u2022 Van Wrap<br><br><strong id=\"e-mp6e4ykq-galy2ct\">Van Video<\/strong><br>\u2022 Shazeed Mohammed<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-34d2d7f e-con-full e-flex e-con e-parent\" data-id=\"34d2d7f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4af450d elementor-widget elementor-widget-qi_addons_for_elementor_image_gallery\" data-id=\"4af450d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"qi_addons_for_elementor_image_gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-qi-image-gallery qodef-qi-fslightbox-popup qodef-popup-gallery qodef-image--hover-zoom qodef-qi-grid qodef-layout--qi-columns qodef-col-num--3 qodef-responsive--predefined\">\n\t<div 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My work spans large-scale environmental installations, program identities, mobile branding, and visual systems that make [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"folder":[37],"class_list":["post-8703","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"DYCD Branding As Director of Visual Design + Brand Identity &amp; Creative Strategy at NYC\u2019s Department of Youth &amp; Community Development (DYCD), I lead the development of bold, community-first branding that strengthens how the agency shows up across the city. 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