{"id":8703,"date":"2025-11-07T03:48:31","date_gmt":"2025-11-07T03:48:31","guid":{"rendered":"https:\/\/shameelaramprasad.com\/?page_id=8703"},"modified":"2026-07-30T18:50:18","modified_gmt":"2026-07-30T18:50:18","slug":"dycdbranding","status":"publish","type":"page","link":"https:\/\/shameelaramprasad.com\/index.php\/dycdbranding\/","title":{"rendered":"DYCD Branding 2025"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"8703\" class=\"elementor elementor-8703\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f6e8c41 e-con-full e-flex e-con e-parent\" data-id=\"f6e8c41\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-96eabd9 elementor-widget__width-initial elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"96eabd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;2&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:33,&quot;sizes&quot;:[]},&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/09\/1719282067020.webp\" alt=\"\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/09\/1719282067081.webp\" alt=\"\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/09\/1719282063961.webp\" alt=\"\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/09\/Popup-Banner-Mockup1-scaled.webp\" alt=\"\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40133a8e e-con-full e-flex e-con e-parent\" data-id=\"40133a8e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-63118e07 e-con-full e-flex e-con e-child\" data-id=\"63118e07\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<h2 data-interaction-id=\"7b3275ee\" class=\"e-7b3275ee-88d22a0 e-heading-base\" data-e-type=\"widget\" data-id=\"7b3275ee\">DYCD Branding<\/h2>\n\t\t\t\t\t<p class=\"e-3f49ec96-068dc8d e-paragraph-base\" data-interaction-id=\"3f49ec96\" data-e-type=\"widget\" data-id=\"3f49ec96\">As Director of Visual Design + Brand Identity &amp; Creative Strategy at NYC\u2019s Department of Youth &amp; Community Development (DYCD), I lead the development of bold, community-first branding that strengthens how the agency shows up across the city. My work spans large-scale environmental installations, program identities, mobile branding, and visual systems that make DYCD\u2019s mission visible, accessible, and inspiring in the neighborhoods we serve. Through thoughtful design and strategic storytelling, I help transform public spaces and youth-focused programs into experiences that reflect the vibrancy, culture, and diversity of New York City<\/p>\n\t\t\t\t\t<p class=\"e-3eb73cc-c2f522b e-paragraph-base\" data-interaction-id=\"3eb73cc\" data-e-type=\"widget\" data-id=\"3eb73cc\">\u2022 Concept<br>\u2022 Style Definition<br>\u2022 Brand Identity<br>\u2022 Environmental Design<br>\u2022 Brand Experience<\/p>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-493c901f e-con-full e-flex e-con e-child\" data-id=\"493c901f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<h2 data-interaction-id=\"179cad6d\" class=\"e-179cad6d-813aa39 e-heading-base\" data-e-type=\"widget\" data-id=\"179cad6d\">Credit<\/h2>\n\t\t\t\t\t<p class=\"e-ddbda57-1069465 e-paragraph-base\" data-interaction-id=\"ddbda57\" data-e-type=\"widget\" data-id=\"ddbda57\"><strong id=\"e-mp6e4ykq-q7dthtr\">Designer<\/strong><br>\u2022 Shameela A. Ramprasad<br>&nbsp;<br><strong id=\"e-mp6e4ykq-6sduhrd\">Vanguard<\/strong><br>\u2022 Wallpaper Wrap<br>\u2022 Van Wrap<br><br><strong id=\"e-mp6e4ykq-galy2ct\">Van Video<\/strong><br>\u2022 Shazeed Mohammed<\/p>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f381a4 elementor-widget elementor-widget-button\" data-id=\"9f381a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.dropbox.com\/scl\/fi\/7a2hsz9lfewjs52bo3y3i\/DYCD-Brand-Guideline.pdf?rlkey=nud7r7fgddp5ryfev65z6z57y&#038;st=hjduif18&#038;dl=0\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Branding Guideine<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-34d2d7f e-con-full e-flex e-con e-parent\" data-id=\"34d2d7f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4af450d elementor-widget elementor-widget-qi_addons_for_elementor_image_gallery\" data-id=\"4af450d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"qi_addons_for_elementor_image_gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-qi-image-gallery qodef-qi-fslightbox-popup qodef-popup-gallery qodef-image--hover-zoom qodef-qi-grid qodef-layout--qi-columns qodef-col-num--3 qodef-responsive--predefined\">\n\t<div class=\"qodef-grid-inner\">\n\t\t<div class=\"qodef-e qodef-image-wrapper qodef-grid-item\">\n\t<div class=\"qodef-e-inner\">\n\t\t\t\t\t<a class=\"qodef-popup-item\" itemprop=\"image\" href=\"https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/10\/IMG_0355-1-scaled.jpg\" data-type=\"image\" data-fslightbox=\"gallery-604\">\n\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/10\/IMG_0355-1-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/10\/IMG_0355-1-scaled.jpg 2560w, https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/10\/IMG_0355-1-300x225.jpg 300w, https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/10\/IMG_0355-1-1024x768.jpg 1024w, https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/10\/IMG_0355-1-768x576.jpg 768w, https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/10\/IMG_0355-1-1536x1152.jpg 1536w, https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/10\/IMG_0355-1-2048x1536.jpg 2048w, https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/10\/IMG_0355-1-600x450.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t<\/a>\n\t\t\t<\/div>\n<\/div>\n<div class=\"qodef-e qodef-image-wrapper qodef-grid-item\">\n\t<div class=\"qodef-e-inner\">\n\t\t\t\t\t<a class=\"qodef-popup-item\" itemprop=\"image\" href=\"https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/10\/IMG_0352-1-scaled.jpg\" data-type=\"image\" data-fslightbox=\"gallery-604\">\n\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/10\/IMG_0352-1-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/10\/IMG_0352-1-scaled.jpg 2560w, https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/10\/IMG_0352-1-300x225.jpg 300w, https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/10\/IMG_0352-1-1024x768.jpg 1024w, https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/10\/IMG_0352-1-768x576.jpg 768w, https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/10\/IMG_0352-1-1536x1152.jpg 1536w, https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/10\/IMG_0352-1-2048x1536.jpg 2048w, https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/10\/IMG_0352-1-600x450.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t<\/a>\n\t\t\t<\/div>\n<\/div>\n<div class=\"qodef-e qodef-image-wrapper qodef-grid-item\">\n\t<div class=\"qodef-e-inner\">\n\t\t\t\t\t<a class=\"qodef-popup-item\" itemprop=\"image\" href=\"https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/10\/IMG_0342-scaled.jpg\" data-type=\"image\" data-fslightbox=\"gallery-604\">\n\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/10\/IMG_0342-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/10\/IMG_0342-scaled.jpg 2560w, https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/10\/IMG_0342-300x225.jpg 300w, https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/10\/IMG_0342-1024x768.jpg 1024w, https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/10\/IMG_0342-768x576.jpg 768w, https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/10\/IMG_0342-1536x1152.jpg 1536w, https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/10\/IMG_0342-2048x1536.jpg 2048w, https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/10\/IMG_0342-600x450.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t<\/a>\n\t\t\t<\/div>\n<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6785a92 elementor-widget elementor-widget-qi_addons_for_elementor_image_gallery\" data-id=\"6785a92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"qi_addons_for_elementor_image_gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-qi-image-gallery qodef-qi-fslightbox-popup qodef-popup-gallery qodef-image--hover-zoom qodef-qi-grid qodef-layout--qi-columns qodef-col-num--2 qodef-responsive--predefined\">\n\t<div class=\"qodef-grid-inner\">\n\t\t<div class=\"qodef-e qodef-image-wrapper qodef-grid-item\">\n\t<div class=\"qodef-e-inner\">\n\t\t\t\t\t<a class=\"qodef-popup-item\" itemprop=\"image\" href=\"https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/10\/1-1-scaled.webp\" data-type=\"image\" data-fslightbox=\"gallery-0\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/10\/1-1-scaled.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/10\/1-1-scaled.webp 1920w, https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/10\/1-1-300x225.webp 300w, https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/10\/1-1-1024x768.webp 1024w, https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/10\/1-1-768x576.webp 768w, https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/10\/1-1-1536x1152.webp 1536w, https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/10\/1-1-600x450.webp 600w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t<\/a>\n\t\t\t<\/div>\n<\/div>\n<div class=\"qodef-e qodef-image-wrapper qodef-grid-item\">\n\t<div class=\"qodef-e-inner\">\n\t\t\t\t\t<a class=\"qodef-popup-item\" itemprop=\"image\" href=\"https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/10\/2-1-scaled.webp\" data-type=\"image\" data-fslightbox=\"gallery-0\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/10\/2-1-scaled.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/10\/2-1-scaled.webp 1920w, https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/10\/2-1-300x225.webp 300w, https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/10\/2-1-1024x768.webp 1024w, https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/10\/2-1-768x576.webp 768w, https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/10\/2-1-1536x1152.webp 1536w, https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/10\/2-1-600x450.webp 600w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t<\/a>\n\t\t\t<\/div>\n<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c0c7d6 e-con-full e-flex e-con e-parent\" data-id=\"4c0c7d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-929a60d e-con-full e-flex e-con e-child\" data-id=\"929a60d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7590bf4 e-con-full e-flex e-con e-child\" data-id=\"7590bf4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a84f545 e-con-full e-flex e-con e-child\" data-id=\"a84f545\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d035001 elementor-widget elementor-widget-video\" data-id=\"d035001\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/10\/IMG_0346.mov\" controls=\"\" preload=\"metadata\" muted=\"muted\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-354d0e9 e-con-full e-flex e-con e-child\" data-id=\"354d0e9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-829072c elementor-widget elementor-widget-video\" data-id=\"829072c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/10\/IMG_0341.mov\" controls=\"\" preload=\"metadata\" muted=\"muted\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36ad270 e-con-full e-flex e-con e-child\" data-id=\"36ad270\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dbbdd2d elementor-widget elementor-widget-video\" data-id=\"dbbdd2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/10\/DYCD-VAN-EDIT-V5.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6df45d5 e-flex e-con-boxed e-con e-parent\" data-id=\"6df45d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-232947a e-con-full e-flex e-con e-child\" data-id=\"232947a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af36762 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"af36762\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/shameelaramprasad.com\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u2190 Back <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>DYCD Branding As Director of Visual Design + Brand Identity &amp; Creative Strategy at NYC\u2019s Department of Youth &amp; Community Development (DYCD), I lead the development of bold, community-first branding that strengthens how the agency shows up across the city. My work spans large-scale environmental installations, program identities, mobile branding, and visual systems that make [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"folder":[37],"class_list":["post-8703","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"DYCD Branding As Director of Visual Design + Brand Identity &amp; Creative Strategy at NYC\u2019s Department of Youth &amp; Community Development (DYCD), I lead the development of bold, community-first branding that strengthens how the agency shows up across the city. My work spans large-scale environmental installations, program identities, mobile branding, and visual systems that make\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/shameelaramprasad.com\/index.php\/dycdbranding\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.1.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Shameela Creative -\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"DYCD Branding 2025 - Shameela Creative\" \/>\n\t\t<meta property=\"og:description\" content=\"DYCD Branding As Director of Visual Design + Brand Identity &amp; Creative Strategy at NYC\u2019s Department of Youth &amp; Community Development (DYCD), I lead the development of bold, community-first branding that strengthens how the agency shows up across the city. My work spans large-scale environmental installations, program identities, mobile branding, and visual systems that make\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/shameelaramprasad.com\/index.php\/dycdbranding\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2026\/04\/cropped-cropped-Untitled-6-1.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2026\/04\/cropped-cropped-Untitled-6-1.png\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2025-11-07T03:48:31+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-07-30T18:50:18+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"DYCD Branding 2025 - Shameela Creative\" \/>\n\t\t<meta name=\"twitter:description\" content=\"DYCD Branding As Director of Visual Design + Brand Identity &amp; Creative Strategy at NYC\u2019s Department of Youth &amp; Community Development (DYCD), I lead the development of bold, community-first branding that strengthens how the agency shows up across the city. My work spans large-scale environmental installations, program identities, mobile branding, and visual systems that make\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2026\/04\/cropped-cropped-Untitled-6-1.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/shameelaramprasad.com\\\/index.php\\\/dycdbranding\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/shameelaramprasad.com#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/shameelaramprasad.com\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/shameelaramprasad.com\\\/index.php\\\/dycdbranding\\\/#listItem\",\"name\":\"DYCD Branding 2025\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/shameelaramprasad.com\\\/index.php\\\/dycdbranding\\\/#listItem\",\"position\":2,\"name\":\"DYCD Branding 2025\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/shameelaramprasad.com#listItem\",\"name\":\"Home\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/shameelaramprasad.com\\\/#organization\",\"name\":\"Shameela Creative\",\"url\":\"https:\\\/\\\/shameelaramprasad.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/shameelaramprasad.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/cropped-cropped-Untitled-6-1.png\",\"@id\":\"https:\\\/\\\/shameelaramprasad.com\\\/index.php\\\/dycdbranding\\\/#organizationLogo\",\"width\":966,\"height\":235},\"image\":{\"@id\":\"https:\\\/\\\/shameelaramprasad.com\\\/index.php\\\/dycdbranding\\\/#organizationLogo\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/shameelaramprasad.com\\\/index.php\\\/dycdbranding\\\/#webpage\",\"url\":\"https:\\\/\\\/shameelaramprasad.com\\\/index.php\\\/dycdbranding\\\/\",\"name\":\"DYCD Branding 2025 - Shameela Creative\",\"description\":\"DYCD Branding As Director of Visual Design + Brand Identity & Creative Strategy at NYC\\u2019s Department of Youth & Community Development (DYCD), I lead the development of bold, community-first branding that strengthens how the agency shows up across the city. My work spans large-scale environmental installations, program identities, mobile branding, and visual systems that make\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/shameelaramprasad.com\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/shameelaramprasad.com\\\/index.php\\\/dycdbranding\\\/#breadcrumblist\"},\"datePublished\":\"2025-11-07T03:48:31+00:00\",\"dateModified\":\"2026-07-30T18:50:18+00:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/shameelaramprasad.com\\\/#website\",\"url\":\"https:\\\/\\\/shameelaramprasad.com\\\/\",\"name\":\"Shameela Creative\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/shameelaramprasad.com\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"DYCD Branding 2025 - Shameela Creative","description":"DYCD Branding As Director of Visual Design + Brand Identity & Creative Strategy at NYC\u2019s Department of Youth & Community Development (DYCD), I lead the development of bold, community-first branding that strengthens how the agency shows up across the city. My work spans large-scale environmental installations, program identities, mobile branding, and visual systems that make","canonical_url":"https:\/\/shameelaramprasad.com\/index.php\/dycdbranding\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/shameelaramprasad.com\/index.php\/dycdbranding\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/shameelaramprasad.com#listItem","position":1,"name":"Home","item":"https:\/\/shameelaramprasad.com","nextItem":{"@type":"ListItem","@id":"https:\/\/shameelaramprasad.com\/index.php\/dycdbranding\/#listItem","name":"DYCD Branding 2025"}},{"@type":"ListItem","@id":"https:\/\/shameelaramprasad.com\/index.php\/dycdbranding\/#listItem","position":2,"name":"DYCD Branding 2025","previousItem":{"@type":"ListItem","@id":"https:\/\/shameelaramprasad.com#listItem","name":"Home"}}]},{"@type":"Organization","@id":"https:\/\/shameelaramprasad.com\/#organization","name":"Shameela Creative","url":"https:\/\/shameelaramprasad.com\/","logo":{"@type":"ImageObject","url":"https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2026\/04\/cropped-cropped-Untitled-6-1.png","@id":"https:\/\/shameelaramprasad.com\/index.php\/dycdbranding\/#organizationLogo","width":966,"height":235},"image":{"@id":"https:\/\/shameelaramprasad.com\/index.php\/dycdbranding\/#organizationLogo"}},{"@type":"WebPage","@id":"https:\/\/shameelaramprasad.com\/index.php\/dycdbranding\/#webpage","url":"https:\/\/shameelaramprasad.com\/index.php\/dycdbranding\/","name":"DYCD Branding 2025 - Shameela Creative","description":"DYCD Branding As Director of Visual Design + Brand Identity & Creative Strategy at NYC\u2019s Department of Youth & Community Development (DYCD), I lead the development of bold, community-first branding that strengthens how the agency shows up across the city. My work spans large-scale environmental installations, program identities, mobile branding, and visual systems that make","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/shameelaramprasad.com\/#website"},"breadcrumb":{"@id":"https:\/\/shameelaramprasad.com\/index.php\/dycdbranding\/#breadcrumblist"},"datePublished":"2025-11-07T03:48:31+00:00","dateModified":"2026-07-30T18:50:18+00:00"},{"@type":"WebSite","@id":"https:\/\/shameelaramprasad.com\/#website","url":"https:\/\/shameelaramprasad.com\/","name":"Shameela Creative","inLanguage":"en-US","publisher":{"@id":"https:\/\/shameelaramprasad.com\/#organization"}}]},"og:locale":"en_US","og:site_name":"Shameela Creative -","og:type":"article","og:title":"DYCD Branding 2025 - Shameela Creative","og:description":"DYCD Branding As Director of Visual Design + Brand Identity &amp; Creative Strategy at NYC\u2019s Department of Youth &amp; Community Development (DYCD), I lead the development of bold, community-first branding that strengthens how the agency shows up across the city. My work spans large-scale environmental installations, program identities, mobile branding, and visual systems that make","og:url":"https:\/\/shameelaramprasad.com\/index.php\/dycdbranding\/","og:image":"https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2026\/04\/cropped-cropped-Untitled-6-1.png","og:image:secure_url":"https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2026\/04\/cropped-cropped-Untitled-6-1.png","article:published_time":"2025-11-07T03:48:31+00:00","article:modified_time":"2026-07-30T18:50:18+00:00","twitter:card":"summary_large_image","twitter:title":"DYCD Branding 2025 - Shameela Creative","twitter:description":"DYCD Branding As Director of Visual Design + Brand Identity &amp; Creative Strategy at NYC\u2019s Department of Youth &amp; Community Development (DYCD), I lead the development of bold, community-first branding that strengthens how the agency shows up across the city. My work spans large-scale environmental installations, program identities, mobile branding, and visual systems that make","twitter:image":"https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2026\/04\/cropped-cropped-Untitled-6-1.png"},"aioseo_meta_data":{"post_id":"8703","title":null,"description":null,"keywords":null,"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"WebPage","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":{"faqs":[],"keyPoints":[],"schemas":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2025-11-07 03:55:35","updated":"2026-07-30 19:37:29","seo_analyzer_scan_date":null,"focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/shameelaramprasad.com\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tDYCD Branding 2025\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/shameelaramprasad.com"},{"label":"DYCD Branding 2025","link":"https:\/\/shameelaramprasad.com\/index.php\/dycdbranding\/"}],"_links":{"self":[{"href":"https:\/\/shameelaramprasad.com\/index.php\/wp-json\/wp\/v2\/pages\/8703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shameelaramprasad.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/shameelaramprasad.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/shameelaramprasad.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/shameelaramprasad.com\/index.php\/wp-json\/wp\/v2\/comments?post=8703"}],"version-history":[{"count":99,"href":"https:\/\/shameelaramprasad.com\/index.php\/wp-json\/wp\/v2\/pages\/8703\/revisions"}],"predecessor-version":[{"id":10367,"href":"https:\/\/shameelaramprasad.com\/index.php\/wp-json\/wp\/v2\/pages\/8703\/revisions\/10367"}],"wp:attachment":[{"href":"https:\/\/shameelaramprasad.com\/index.php\/wp-json\/wp\/v2\/media?parent=8703"}],"wp:term":[{"taxonomy":"folder","embeddable":true,"href":"https:\/\/shameelaramprasad.com\/index.php\/wp-json\/wp\/v2\/folder?post=8703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}