{"id":8682,"date":"2025-11-07T03:39:20","date_gmt":"2025-11-07T03:39:20","guid":{"rendered":"https:\/\/shameelaramprasad.com\/?page_id=8682"},"modified":"2026-05-15T15:42:50","modified_gmt":"2026-05-15T15:42:50","slug":"saturday-night-lights","status":"publish","type":"page","link":"https:\/\/shameelaramprasad.com\/index.php\/saturday-night-lights\/","title":{"rendered":"Saturday Night Lights"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"8682\" class=\"elementor elementor-8682\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47c6f41 e-con-full e-flex e-con e-parent\" data-id=\"47c6f41\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d46bcf elementor-widget elementor-widget-image\" data-id=\"4d46bcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"735\" src=\"https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/09\/31f8313e-7c37-4638-a440-32c2b5310771-1-scaled.webp\" class=\"attachment-full size-full wp-image-1594\" alt=\"\" srcset=\"https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/09\/31f8313e-7c37-4638-a440-32c2b5310771-1-scaled.webp 1920w, https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/09\/31f8313e-7c37-4638-a440-32c2b5310771-1-300x115.webp 300w, https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/09\/31f8313e-7c37-4638-a440-32c2b5310771-1-1024x392.webp 1024w, https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/09\/31f8313e-7c37-4638-a440-32c2b5310771-1-768x294.webp 768w, https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/09\/31f8313e-7c37-4638-a440-32c2b5310771-1-1536x588.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79b95feb e-con-full e-flex e-con e-parent\" data-id=\"79b95feb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-43f132fe e-con-full e-flex e-con e-child\" data-id=\"43f132fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<h2 data-interaction-id=\"2c8d869d\" class=\"e-2c8d869d-f88fb22 e-heading-base\" data-e-type=\"widget\" data-id=\"2c8d869d\">Saturday Night Lights<\/h2>\n\t\t\t\t\t<p class=\"e-29a5aa96-b61f95e e-paragraph-base\" data-interaction-id=\"29a5aa96\" data-e-type=\"widget\" data-id=\"29a5aa96\">Saturday Night Lights (SNL) is a citywide initiative offering free weekend sports and recreational activities for NYC youth, creating safe spaces that foster community and connection. To boost visibility and engagement, I developed a bold brand identity with athletic-inspired typography, vibrant visuals, and cohesive collateral \u2014 uniting the program\u2019s presence across all boroughs and energizing youth participation citywide. I also created a demo website in adobe XD that we worked alongside NYPD to soft launch by recreating in wordpress.<\/p>\n\t\t\t\t<div class=\"elementor-element elementor-element-9359c2e elementor-align-left elementor-widget elementor-widget-button\" data-id=\"9359c2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Demo Website<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7702719 e-con-full e-flex e-con e-child\" data-id=\"7702719\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<h2 data-interaction-id=\"749464ac\" class=\"e-749464ac-11e7640 e-heading-base\" data-e-type=\"widget\" data-id=\"749464ac\">Vision<\/h2>\n\t\t\t\t\t<p class=\"e-54c5c32a-475a764 e-paragraph-base\" data-interaction-id=\"54c5c32a\" data-e-type=\"widget\" data-id=\"54c5c32a\">Built a high-impact social media visual system for Saturday Night Lights using gritty textures, bold contrast, and sports-driven typography to reflect movement, excitement, and accessibility. The graphics were designed to feel energetic and youth-facing while maintaining a strong, recognizable identity across digital campaign touchpoints. <\/p>\n\t\t\t\t\t<p class=\"e-31055a55-3447c48 e-paragraph-base\" data-interaction-id=\"31055a55\" data-e-type=\"widget\" data-id=\"31055a55\">\u2022 Style Definition<br>\u2022 Visual identity<br>\u2022 Brand Identity<br>\u2022 Creative Direction<br>\u2022 Motion\/Visual Reel<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9d0d04c e-con-full e-flex e-con e-parent\" data-id=\"9d0d04c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-97f7e47 e-con-full e-flex e-con e-child\" data-id=\"97f7e47\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44b8ba0 elementor-widget elementor-widget-image\" data-id=\"44b8ba0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/09\/Saturday-Night-Lights-Rebrand-2_Artboard-2-1.png\" class=\"attachment-full size-full wp-image-1601\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13779e3 e-con-full e-flex e-con e-child\" data-id=\"13779e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-510eb70 elementor-widget elementor-widget-image\" data-id=\"510eb70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1536\" height=\"1920\" src=\"https:\/\/shameelaramprasad.com\/wp-content\/uploads\/2025\/09\/Saturday-Night-Lights-Rebrand-2-06-scaled.webp\" class=\"attachment-full size-full wp-image-1600\" alt=\"\" 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